The St. Paul

Can we talk for a moment about insurance? If you suddenly felt the urge to yawn, you can see what The St. Paul Companies were up against. Insurance is a fact of life, even for Fortune 500 companies. And as a service one buys but hopes to never use, it’s extremely difficult to sell. Using a simple metaphor this TV spot highlights the absolute confidence businesses can have with the strength and support of The St. Paul Companies.

Agency: Campbell Mithun. Creative Team: Dan Mackaman, Ray Fesenmaier.