Aura Cacia

Modern society is pretty stressful. If you’re not feeling a slight buzz of anxiety, maybe it’s because you use Aura Cacia’s 100% pure, ethically sourced, botanical oils and body care treatments. Their big fans—yoga, whole living and sustainability-minded women—needed help getting the soothing word out, particularly to new audiences. And so was born the “National Moment of Chill,” a time to share personal moments of relaxation and stress reducing tips, including, naturally, Aura Cacia.

Agency: Haberman. Creative Team: Kristin Angel, John Kenyon, Lindsey Frey, Tom Burket, Ray Fesenmaier.