Teradata

Welcome to Teradata. As the name suggests—data—really big data. And while driven by data, Teradata is a company with the profound understanding that big data is really people. Their proprietary analytic platforms, applications and services help companies uncover insights that help improve business and the lives of the end user—the customer’s customer. Put simply, Teradata helps companies do amazing things. Things like helping health care companies scour over an entire state’s health records to pinpoint people who are at risk for certain illnesses thus improving patient outcomes and reducing costs.

Our challenge was threefold: Define Teradata as one of the expert guides for whom businesses can rely on to traverse the complex landscape of today’s big data universe, while elevating their leadership position and humanizing the Teradata brand.

The brand refresh involved creating a contemporary graphic equation and human narrative to work seamlessly across all touch points. Centered around the brand platform “When you know more, you can do more.” we created an artful, non-technorati campaign which juxtaposed expressions of leadership with images of human moments and perspectives that reflect the vertical industries in which Teradata specializes. In essence, we put a human face to big data.

This integrated, multi-channel B2B marketing campaign comes to life via website, video, print & digital ads, social, brochures, email and Power Point.

Agency: Winsper. Creative Team: Mike Gibbs, Ray Fesenmaier.