These days an increasing number of people care as much about how their food is made as they do about how good it tastes. Just BARE Chicken is a premium product created just for these people. It’s all-natural chicken—nothing more, nothing less—raised certifiably humane. Our job was to eek out shelf space for the young brand in the ultra competitive, crowded poultry market.
Agency: Haberman. Creative Team: Craig Nordeen, Tom Burket, Ray Fesenmaier.
PRINT & DIGITAL ADS / EMAIL – The previous campaign used a cartoony “stick figure” illustration style. We evolved that look to bring in more upscale cues while leveraging the existing brand, fine-tuning it for people who love to cook.
INTERACTIVE – The digital part of the initiative spurred a 71 percent increase in monthly Web traffic and garnered nearly 30 million impressions in just 11 weeks. JustBareChicken.com
SOCIAL MEDIA – Facebook fans doubled in just a three-week period. Apparently there’s a lot to talk about when your choice of chicken is Just BARE.
