Bob Strollers

Moms like to push their kids in strollers. But what pushes the moms? Empowerment. Freedom. Escape. You know, the kind of sense of self and sanity that BOB strollers offer in spades. Fittingly then, the effort focused on technology and features that re-energize the people with the toughest job in the world. The campaign successfully launched the totally redesigned 2011 product line through an integrated blend of digital and traditional channels, including Website, Mobile, Print, Video, Email, Collateral, Dealer DVD, POS, PR and Social Media. Roll on moms.

Agency: Noot Group. Creative Team: Liz Brown, Diana Riggs, Steve Cox, Ray Fesenmaier.

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PRINT – Big, beautiful ads helped build the brand and drive home the benefit behind the product.

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INTERACTIVE – Savvy moms (and aren’t they all?) do most of their shopping online. A rich online experience gave mom’s all the info they needed while still respecting BOB’s retail partnerships.

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SOCIAL MEDIA – Whether it’s sharing parenting tips, health and wellness advice or passionately debating the pros and cons of the latestet, greatest baby product, moms are indeed the social group.

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