Sun Valley

Celebrities and wannabes. That’s what Southern Idaho families thought of Sun Valley Resort, a critical demographic that makes up the majority of the drive-to market. They didn’t feel welcome or believe that the resort offered family-friendly activities. This initiative fixed that by visually highlighting the depth & breadth of stuff to do and by using a decidedly un-stuck-up tone. The integrated brand/retail campaign drove traffic to a design-your-own vacation package microsite “mySVfun.com,” which in turn lead to a significant increase in bookings, extended stays, event sales and the most profitable summer in 20 years.

Agency: Noot Group. Creative Team: Liz Brown, Ray Fesenmaier.

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PRINT – Full-page ads in local and regional newspapers highlighted the depth & breadth of activities, and invited people to create their own Sun Valley vacation package at mySVfun.com.

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INTERACTIVE  – At mySVfun.com this simple to use microsite allowed people to explore all the various activities and create their very own Sun Valley vacation package.

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PRINT & DIGITAL ADS / EMAIL – Hard-working retail and brand advertising highlighted promotional events and family-friendly activities.

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