Formica

Formica gets a bum rap. Lumped in with leisure suits and shag carpet, the name alone nearly became a generic term for “cheap counter tops” during the 1970’s fascination with plastics. But the product is really quite unique and flexible. It just needed a contemporary make-over. This campaign evolved the brand for consumer and B2B audiences by highlighting some of the amazing things they could do with the product. From contemporary coffee tables to traditional floor coverings, Formica’s as cool as marble, and yes, still much less expensive.

Agency: Carmichael Lynch. Creative Team: Brian Tierney, Ray Fesenmaier.