Key Bank

Say the word “bank” and most people think “checking.” But Key Bank offered so much more and wanted to increase their proportion of longer term, relationship oriented customers with products like commercial financing, investments and financial planning. As you might imagine, these type of financial products are secured based on future hopes and dreams. So this national TV campaign took a fanciful yet practical approach to communicating how Key Bank could help you achieve a successful future. With the right financial partner, the sky’s the limit.

Agency: Campbell Mithun. Creative Team: Ray Fesenmaier, Dan Mackaman.