Show snow. Show snow being thrown. That’s the tried and true method for selling snowblowers. While that is still certainly part of the magic formula, what happens when you interject comedy into the equation? Sales go up, that’s what. This national TV spot worked so well it ran for 3 years. Demonstrating both the power of the machine, and humor.
Agency: Campbell Mithun. Creative Team: Ray Fesenmaier, Joe Stefanson.